CERO A CUATRO (ZERO TO FOUR) - The INTERNATIONAL BABYCARE FAIR

As part of its ongoing evolution CERO A CUATRO is changing its name to better adapt to the supply available at Feria Valencia and the product offer demanded by the trade professionals visiting the show. The INTERNATIONAL BABYCARE FAIR is the new name for the only platform in Spain bringing together both Spanish and international professionals. This unique event gives them a chance to showcase their new introductions in prams, strollers, travel cots, car seats, furniture and accessories for babies and toddlers, light baby products, textile products, layettes and toys for toddlers. The show banner in blue, a colour readily associated with the childcare sector, includes the rotating slogan Everything a baby needs in more than 14 different languages, thus further underscoring the fair`s international profile both in terms of supply and demand.
This event maintains its market position as a show where hi-tech advances sit comfortably alongside the latest trends in design and fashion. In this regard, the fair`s planning committee is working hard to promote a platform for businesses interested in introducing highly innovative products related with safety for babies both in cars and home, or baby products on wheels such as strollers, increasingly more easier to handle, lighter and, above all, more comfortable for carrying babies.
85% of exhibitors have already confirmed participation at the fair
85% of the exhibitors participating at the last edition of CERO A CUATRO are repeating again at the upcoming International Babycare Fair, scheduled for January 22nd to 24th at Feria Valencia. With many months still to go, this forecasts a resounding success and an increase in participating brands.
"Participating in CERO A CUATRO gives you a first-hand overview of the latest introductions from Europe`s leading brands and happening market trends" says Jose Vicente Fern ndez, director of the fair.
Over recent months the fair has implemented an intense promotional campaign aimed at showcasing a broader baby product offer. Our team is currently focused on Spain, with actions in the various production areas of interest such as Valencia, Murcia, Catalonia, Aragon, Basque Country, Madrid and Andalusia. The selected areas account for 80% of total Spanish production.
Several new companies are currently showing their interest in exhibiting at CERO A CUATRO, viewing the fair as the ideal showcase to present their latest introductions and also as a business platform.
CERO A CUATRO, the International Babycare Fair and FIMI, the International Fair of Children`s and Young People`s Fashion will be held concurrently in January. This is the only international showcase held in Spain targeted at professionals comprising the whole offer associated with children.