Channel Optimisation in Pharma Summit 2018 covers topics such as:
- Powering digital transformation by implementing a successful customer engagement
- Integrating digital into the supply chain, distribution, and retail strategies
- From thinking to execution - the transformation journey in Channel Optimisation
- Strategy in the company
- Innovative and novel digital formats
- Virtual reality - how to provide customers with positive experiences through
- Track with partners that improve patient access and medication adherence
- Mapping the patient and product journey - identify activities to measure and
- Omni-channel in pharma - how to leverage value proposition and maximise
- Channel Optimisation - having an impact on your customer
- Maximise the impact of your sales and marketing budget through Channel
- Commercial impact
- How to precise target in pharma to survive in the competitive healthcare
- Optimisation
- How to apply data analytics to enhance multi-channel marketing?
- Landscape
- Independence, multi-channel integration and multi-channel engagement
- The four levels of multi-channel maturity: channel entropy, channel
Channel Optimisation in Pharma Summit 2018 brings together senior attendees from:
- Sales
- Brand/Marketing
- Business Development
- Legal
- Corporate Strategy
- Portfolio Management
- Finance
- Strategic Planning
- Managed Markets
- Pricing Strategy
- Patient Access
- Patient Assistance Programs
- Market Access
- Patient Services
- Corporate Responsibility
- Reimbursement
- Commercial Services
- Philanthropy
- Digital Marketing
- Government Affairs/Relations
- Channel Management
- IT Services
- Forecasting
- Distribution
- Trade Relations
- Demand Planning
- Logistics
- Professional Relations
- Legal
- Credit Management
- National Accounts
- Regulatory Affairs & Policies
- Supply Chain
