Connect 2016

Connect 2016 them is "Excelling in the New Era of Search Marketing".

Connect 2016 covers topics such as:

• Intent-based targeting
• Key SEO tools for the savvy content marketer
• From search to purchase: tracking consumers through the funnel
• SEO diagnostics for the skilled search mechanic
• Data-driven competitive link building
• Next generation local search, hyper geo-targeting, beacons and mobile wallets
• Reshaping mobile advertising
• Advanced retargeting techniques
• Advanced mobile PPC targeting
• From first to last touch: cross-channel attribution
• Harnessing competitive data to uncover key new PPC opportunities
• Search and programmatic media