Digital Psychology & Emotional Design - Training Week Vancouver

  • 25-29 Nov 2019
  • Simon Fraser University - Wosk Centre for Dialogue, Vancouver, Canada
  • 02-06 Dec 2019
  • DePaul University, Chicago, United States

Description

Digital Psychology & Emotional Design - Training Week Vancouver is a workshop dedicated to psychological strategies that drive influential websites, apps, and campaigns.

Digital Psychology & Emotional Design - Training Week Vancouver covers topics such as:

  • Persuasive psychology & digital media
  • Science of persuasive design & optimization (made easy)
  • Setting realistic expectations for online influence
  • Source credibility 1: digital source psychology
  • Auditing psychological architectures
  • The core elements of audience influence
  • Source credibility 2: influence factors
  • Cognitive impacts, comprehensions, and schemas
  • Visual factors in UX and persuasion
  • Decision support and behavioral economics
  • Motivating emotions and neuroscience
  • Trust, risk, security, and credibility
  • Training users with behaviorism
  • Navigational systems, UX, and efficacy
  • Media impacts on digital persuasion
  • Managing dropout, attrition, and disinterest
  • Psychological audits of websites and mobile apps
  • Social psychology & environmental factors
  • Using psychology in conversion rate optimization
  • Building psychological wireframes and mocks
  • How to combine psychological principles
  • Landing page psychology
  • Building psychological architectures
  • Solo and social selling patterns
  • Motivation and efficacy design patterns
  • Feedback-based psychological principles
  • Ways of capturing user feedback
  • Reinforcing and shaping user behavior
  • Goals, feedback, coaching, and gamification
  • Building multi-channel engagement sequences
  • Audience journey mapping and funnel design
  • Intro to emotional design
  • The Emotion–Behavior Model
  • Emotional drivers of online behavior
  • Mapping the full spectrum of emotions
  • Sense perception and digital triggers
  • How to measure emotional reactions to design
  • The emotional quadrants that motivate behavior
  • Reducing emotional, cognitive, and physical barriers
  • Shaping user habits with incentive systems
  • Reverse-engineering emotional strategies
  • Designing for different personalities
  • Emotion-driven wireframing
  • Defense mechanisms against manipulation
  • Relating with computers and conversational AI bots
  • Neurotransmitters, core emotions, and interactive design
  • Emotional design strategies for behavior change
  • External conversion metrics vs. your internal compass
  • Shaping behavior and engineering empathetic content

Digital Psychology & Emotional Design - Training Week Vancouver brings together attendees with responsibilities in:

  • Graphic designers and interactive designers
  • Usability and UI/UX professionals
  • Content strategists and web writers
  • Digital marketing and advertising specialists
  • Digital project managers
  • Product marketing managers
  • Conversion optimizers & researchers
  • Health promotion specialists

Next Digital Psychology & Emotional Design - Training Week Vancouver will be held in Vancouver, Canada on 25-29 Nov 2019.

Venues

25-29 Nov 2019
Simon Fraser University - Wosk Centre for Dialogue , 580 W Hastings St, Vancouver, Canada
02-06 Dec 2019
DePaul University, Chicago, United States  
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More Details

599 US Dollar
AlterSpark
Rentalcars Savings

Future Events

  • Digital Psychology & Emotional Design - Training Week Vancouver - 25-29 Nov 2019, Simon Fraser University - Wosk Centre for Dialogue, Vancouver, Canada (75844)
  • Digital Psychology & Emotional Design - Training Week Chicago - 02-06 Dec 2019, DePaul University, Chicago, United States (85331)
  • Digital Psychology & Emotional Design - Training Week 2020 - 2020 (76198)

Past Events

  • Digital Psychology & Emotional Design - Training Week Toronto 2019 - 04-08 Nov 2019, AlterSpark Corp., Toronto, Canada (75845)
  • Digital Psychology & Emotional Design - Training Week New York 2019 - 06-10 May 2019, Centre for Social Innovation, New York City, United States (65931)

Important

Please, check the official conference website for possible changes, before you make any traveling arrangements

Prices are for evaluation only.

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