Digital Psychology & Emotional Design - Training Week

  • 4-8 November 2019
  • AlterSpark Corp., Toronto, Canada
  • 25-29 November 2019
  • Simon Fraser University - Wosk Centre for Dialogue, Vancouver, Canada
  • 2-6 December 2019
  • DePaul University, Chicago, United States

Digital Psychology & Emotional Design - Training Week is a workshop dedicated to psychological strategies that drive influential websites, apps, and campaigns.

Digital Psychology & Emotional Design - Training Week covers topics such as:

  • Persuasive psychology & digital media
  • Science of persuasive design & optimization (made easy)
  • Setting realistic expectations for online influence
  • Source credibility 1: digital source psychology
  • Auditing psychological architectures
  • The core elements of audience influence
  • Source credibility 2: influence factors
  • Cognitive impacts, comprehensions, and schemas
  • Visual factors in UX and persuasion
  • Decision support and behavioral economics
  • Motivating emotions and neuroscience
  • Trust, risk, security, and credibility
  • Training users with behaviorism
  • Navigational systems, UX, and efficacy
  • Media impacts on digital persuasion
  • Managing dropout, attrition, and disinterest
  • Psychological audits of websites and mobile apps
  • Social psychology & environmental factors
  • Using psychology in conversion rate optimization
  • Building psychological wireframes and mocks
  • How to combine psychological principles
  • Landing page psychology
  • Building psychological architectures
  • Solo and social selling patterns
  • Motivation and efficacy design patterns
  • Feedback-based psychological principles
  • Ways of capturing user feedback
  • Reinforcing and shaping user behavior
  • Goals, feedback, coaching, and gamification
  • Building multi-channel engagement sequences
  • Audience journey mapping and funnel design
  • Intro to emotional design
  • The Emotion–Behavior Model
  • Emotional drivers of online behavior
  • Mapping the full spectrum of emotions
  • Sense perception and digital triggers
  • How to measure emotional reactions to design
  • The emotional quadrants that motivate behavior
  • Reducing emotional, cognitive, and physical barriers
  • Shaping user habits with incentive systems
  • Reverse-engineering emotional strategies
  • Designing for different personalities
  • Emotion-driven wireframing
  • Defense mechanisms against manipulation
  • Relating with computers and conversational AI bots
  • Neurotransmitters, core emotions, and interactive design
  • Emotional design strategies for behavior change
  • External conversion metrics vs. your internal compass
  • Shaping behavior and engineering empathetic content

Digital Psychology & Emotional Design - Training Week brings together attendees with responsibilities in:

  • Graphic designers and interactive designers
  • Usability and UI/UX professionals
  • Content strategists and web writers
  • Digital marketing and advertising specialists
  • Digital project managers
  • Product marketing managers
  • Conversion optimizers & researchers
  • Health promotion specialists

Next Digital Psychology & Emotional Design - Training Week will be held in Toronto, Canada on 4-8 November 2019.

Venues

4-8 Nov 2019
AlterSpark Corp. , 193 Augusta Avenue, Lower-level, Toronto, Canada
25-29 Nov 2019
Simon Fraser University - Wosk Centre for Dialogue, Vancouver, Canada  
2-6 Dec 2019
DePaul University, Chicago, United States  
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Booking.com
796-1249 Canadian Dollar   (Early registration date: 23 August 2019)
AlterSpark
Rentalcars Savings

Past and Future Events

  • Digital Psychology & Emotional Design - Training Week 2020 - 2020 (76198)
  • Digital Psychology & Emotional Design - Training Week Chicago - 2-6 Dec 2019, Chicago, United States (85331)
  • Digital Psychology & Emotional Design - Training Week Vancouver - 25-29 Nov 2019, Vancouver, Canada (75844)
  • Digital Psychology & Emotional Design - Training Week Toronto 2019 - 4-8 Nov 2019, Toronto, Canada (75845)
  • Digital Psychology & Emotional Design - Training Week New York 2019 - 6-10 May 2019, New York City, United States (65931)

Important

Please, check the official conference website for possible changes, before you make any traveling arrangements

Prices are for evaluation only.