Doing Competitive Intelligence Yourself – How to add CI to your personal corporate toolbox is a webinar that covers topics such as:
- How can CI help you do your job better?
- What is CI and why should you care about it?
- Creating your own CI toolbox
- How does doing it yourself differ from using a CI professional?
- Figuring out what you really need to know
- Dealing with your intellectual blinders
- Best sources for raw data
- Planning your research
- Finishing your work
- Creating and using your own network
- When & where to get help
- Making sense of your data
- Being a better client
Doing Competitive Intelligence Yourself – How to add CI to your personal corporate toolbox brings together:
- Product managers
- Market research executives and managers
- Strategic planners
- Sales executives and managers
- Research & development managers
- Marketing managers and executives
- Corporate security teams
- Crisis management team members
