Marketing, Outreach & Distribution on the Health Insurance Exchanges


Marketing, Outreach & Distribution on the Health Insurance Exchanges is a conference that covers topics such as:

  • What states are doing now and their biggest obstacles in marketing and outreach
  • What the new group of enrollees will look like and what to expect from this new market
  • Reaching the exchanges population through community-based marketing methods
  • Reaching and keeping enrollees engaged through social media and technology
  • The role brokers and agents will play on the exchanges
  • Navigators and in-person assistors and their functions on the exchanges
  • The role of branding on the exchanges and building an identity to attract the exchange population
  • Expectations, desires, and concerns of those consumers who will likely participate in the health insurance exchange
  • Marketing to the SHOP market and how it will differ from the individual market
  • How marketing and distribution will work on the federal exchanges
  • Developing a retail mindset and what health plans need to do for HIX success

Marketing, Outreach & Distribution on the Health Insurance Exchanges brings together:

  • From Health Plans
    • Healthcare Reform Executives
    • Chief Marketing Officers
    • Individual Plan Marketing Executives
    • Small Group Plan Marketing Executives
    • Heads of Enrollment
    • Heads of Marketing/Sales/Business Development
  • From the States
    • Heads of Marketing and Outreach
    • Exchange Work Force
    • Directors of Communications

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Please, check the official conference website for possible changes, before you make any traveling arrangements

Prices are for evaluation only.

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