Marketing, Outreach & Distribution on the Health Insurance Exchanges 2013 is a conference that covers topics such as:
- What states are doing now and their biggest obstacles in marketing and outreach
- What the new group of enrollees will look like and what to expect from this new market
- Reaching the exchanges population through community-based marketing methods
- Reaching and keeping enrollees engaged through social media and technology
- The role brokers and agents will play on the exchanges
- Navigators and in-person assistors and their functions on the exchanges
- The role of branding on the exchanges and building an identity to attract the exchange population
- Expectations, desires, and concerns of those consumers who will likely participate in the health insurance exchange
- Marketing to the SHOP market and how it will differ from the individual market
- How marketing and distribution will work on the federal exchanges
- Developing a retail mindset and what health plans need to do for HIX success
Marketing, Outreach & Distribution on the Health Insurance Exchanges 2013 brings together:
- From Health Plans
- Healthcare Reform Executives
- Chief Marketing Officers
- Individual Plan Marketing Executives
- Small Group Plan Marketing Executives
- Heads of Enrollment
- Heads of Marketing/Sales/Business Development
- From the States
- Heads of Marketing and Outreach
- Exchange Work Force
- Directors of Communications
