The Mutual Fund Growth Strategy Summit 2014 covers topics such as:
- What Advisors Really Want
- Strengthening the Sales & Marketing Relationship
- Evolution of the Wholesaling Model
- Mutual Fund Marketing in the Digital Age
- Standing Out from the Crowd: Overcoming Commoditization
- Successfully Positioning Active Funds
- Customizing Distributor Relationships
- Utilizing Data Analytics and Predictive Modeling to Drive Strategic Marketing Campaigns and Sales Behavior
- Developing Distinctive Sales & Marketing Strategies for RIAs vs. Brokers/Dealers
- Alternative Mutual Funds - Customizing your Marketing & Sales Strategy
The Mutual Fund Growth Strategy Summit 2014 brings together mutual fund executives, including:
- Sales
- Marketing
- Business development
- Relationship management
- Analytics
- Distribution
