Demand and Lead Management 2011

With the marketing sphere changing so rapidly after a difficult downturn, automating demand and lead management in marketing and sales has become one of the most popular options for B2B marketers. Demand and lead generation emerged as a key focus of marketing professionals for the past years and is aimed at revolutionising marketing performance and profits. Marketing automation is one of the most significant and innovative tools available to support demand and lead generation. This exclusive marcus evans event will bring together senior B2B professionals from a cross-industry milieu who will give you a thorough insight into the opportunities opening up with automated demand and lead management. Senior-level decision makers from IBM, Air France-KLM, HP, Alcatel-Lucent and Vodafone amongst others will point out their winning approaches to overcome lead and demand generation challenges and will offer you various solutions adaptable to your business. Whether your company is operating in a niche market, wanting to refresh its online marketing strategy or striving to efficiently measure marketing performance, this executive event is the best opportunity to learn more about efficiently driving profit while cutting costs. Take the opportunity to explore innovative and efficient new ways to drive marketing profit and measure the effectiveness of your marketing campaigns!