Digital Psychology & Emotional Design

Digital Psychology & Emotional Design is a workshop dedicated to psychological strategies that drive influential websites, apps, and campaigns. It includes several courses:

• Emotional Design Psychology (EDP)
• Psychology for Digital Behavior Change (DBC)
• Applied Behavioral Design (ABD)

Key Topics

• Persuasive psychology & digital media
• Science of persuasive design & optimization (made easy)
• Setting realistic expectations for online influence
• Source credibility 1: digital source psychology
• Auditing psychological architectures
• The core elements of audience influence
• Source credibility 2: influence factors
• Cognitive impacts, comprehensions, and schemas
• Visual factors in UX and persuasion
• Decision support and behavioral economics
• Motivating emotions and neuroscience
• Trust, risk, security, and credibility
• Training users with behaviorism
• Navigational systems, UX, and efficacy
• Media impacts on digital persuasion
• Managing dropout, attrition, and disinterest
• Psychological audits of websites and mobile apps
• Social psychology & environmental factors
• Using psychology in conversion rate optimization
• Building psychological wireframes and mocks
• How to combine psychological principles
• Landing page psychology
• Building psychological architectures
• Solo and social selling patterns
• Motivation and efficacy design patterns
• Feedback-based psychological principles
• Ways of capturing user feedback
• Reinforcing and shaping user behavior
• Goals, feedback, coaching, and gamification
• Building multi-channel engagement sequences
• Audience journey mapping and funnel design
• Intro to emotional design
• The Emotion–Behavior Model
• Emotional drivers of online behavior
• Mapping the full spectrum of emotions
• Sense perception and digital triggers
• How to measure emotional reactions to design
• The emotional quadrants that motivate behavior
• Reducing emotional, cognitive, and physical barriers
• Shaping user habits with incentive systems
• Reverse-engineering emotional strategies
• Designing for different personalities
• Emotion-driven wireframing
• Defense mechanisms against manipulation
• Relating with computers and conversational AI bots
• Neurotransmitters, core emotions, and interactive design
• Emotional design strategies for behavior change
• External conversion metrics vs. your internal compass
• Shaping behavior and engineering empathetic content

Who should Attend

Attendees with responsibilities in:

• Graphic designers and interactive designers
• Usability and UI/UX professionals
• Content strategists and web writers
• Digital marketing and advertising specialists
• Digital project managers
• Product marketing managers
• Conversion optimizers & researchers
• Health promotion specialists