Digital Psychology & Emotional Design is a workshop dedicated to psychological strategies that drive influential websites, apps, and campaigns. It includes several courses:
Emotional Design Psychology (EDP)
Psychology for Digital Behavior Change (DBC)
Applied Behavioral Design (ABD)
Key Topics
Persuasive psychology & digital media
Science of persuasive design & optimization (made easy)
Setting realistic expectations for online influence
Source credibility 1: digital source psychology
Auditing psychological architectures
The core elements of audience influence
Source credibility 2: influence factors
Cognitive impacts, comprehensions, and schemas
Visual factors in UX and persuasion
Decision support and behavioral economics
Motivating emotions and neuroscience
Trust, risk, security, and credibility
Training users with behaviorism
Navigational systems, UX, and efficacy
Media impacts on digital persuasion
Managing dropout, attrition, and disinterest
Psychological audits of websites and mobile apps
Social psychology & environmental factors
Using psychology in conversion rate optimization
Building psychological wireframes and mocks
How to combine psychological principles
Landing page psychology
Building psychological architectures
Solo and social selling patterns
Motivation and efficacy design patterns
Feedback-based psychological principles
Ways of capturing user feedback
Reinforcing and shaping user behavior
Goals, feedback, coaching, and gamification
Building multi-channel engagement sequences
Audience journey mapping and funnel design
Intro to emotional design
The Emotion–Behavior Model
Emotional drivers of online behavior
Mapping the full spectrum of emotions
Sense perception and digital triggers
How to measure emotional reactions to design
The emotional quadrants that motivate behavior
Reducing emotional, cognitive, and physical barriers
Shaping user habits with incentive systems
Reverse-engineering emotional strategies
Designing for different personalities
Emotion-driven wireframing
Defense mechanisms against manipulation
Relating with computers and conversational AI bots
Neurotransmitters, core emotions, and interactive design
Emotional design strategies for behavior change
External conversion metrics vs. your internal compass
Shaping behavior and engineering empathetic content
Who should Attend
Attendees with responsibilities in:
Graphic designers and interactive designers
Usability and UI/UX professionals
Content strategists and web writers
Digital marketing and advertising specialists
Digital project managers
Product marketing managers
Conversion optimizers & researchers
Health promotion specialists
Past Events
Digital Psychology & Emotional Design - 2023, (75845)
Digital Psychology & Emotional Design - 03 Feb - 06 May, 2022, Online Event (65931)
Digital Psychology & Emotional Design - 04-08 Apr 2021, Hart House - University of Toronto, Canada (89349)
Digital Psychology & Emotional Design - Training Week 2020 - 19-23 Oct 2020, AlterSpark Corp., Toronto, Canada (76198)
Digital Psychology & Emotional Design 2026
Important
Please, check "Digital Psychology & Emotional Design" official website for possible changes, before making any traveling arrangements