EFQM Forum 2010 European Foundation on Quality Management

Through our network of over 600 ambitious members comprising private and public organisations of every size and sector, many active around the world, EFQM applies its know-how and extracts outstanding approaches by engaging with executives and front-line managers.

EFQM is helping to prepare a new generation of business leaders by offering training and development opportunities built on practice-based learning and exchange between organisations.

The EFQM Forum 2010 takes Innovation and Creativity as its theme and where better to start the discussions on this subject than with a welcome reception in the Guggenheim Museum Bilbao.


Designed by North American architect Frank O. Gehry, it represents a magnificent example of the most groundbreaking architecture to have come out of the 20th century. The building itself is an innovatively designed architectural landmark that creates a seductive backdrop for the exhibition of contemporary art.


The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo


Despite all the pro-innovation rhetoric that one encounters in annual reports and CEO speeches, most still hold the view that innovation is a rather dangerous diversion from the real work of wringing the last ounce of efficiency out of core business processes. Innovation is fine so long as it does not disrupt a company s finely-honed operating model... As change becomes ever less predictable, companies will pay an ever-escalating price for their lopsided love of incrementalism. Gary Hamel: Previous EFQM Forum Speaker.