eMetrics Marketing Optimization Summit Washington DC 2010

eMetrics is the premiere global conference focused on improving the results of your digital marketing investment. You will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and overall customer experience. You will learn from colleagues, associates and friends from sharing successes, challenges and proven techniques.

Experts from over 40 top global and national brands will teach you how they are:

• Establishing a marketing metrics baseline
• Correlating offline and online measurements
• Connecting customer satisfaction data with customer behavior data
• Comparing online to other channels of acquisition and distribution
• Changing a corporate culture to embrace marketing experimentation
• Increase measurable value from your website, campaigns and communications
• Demystify the website audit process
• Discover web analytics basics at the Web Analytics Association (WAA) Base Camp - Introduction to Web Analytics and Search Analytics for Search Marketers
• We ve been influencing customers through social media, but are we measuring results? Do we know what those measures are? Take your understanding of social media metrics to the next level
• Learn how best use of data, technology and processes improves the online customer experience and builds loyalty.
• Learn how companies are increasing marketing performance offline by listening and learning from customers online
• Discover how to create an analytics-based marketing and business culture
• Learn how to build a case for online marketing analytics, secure a budget and resources
• See hands-on demonstrations of the latest tools in action
• See case studies presented by senior web and ecommerce managers, marketers and analysts