Emotional Design Psychology & Neuroscience (EDP) is a workshop dedicated to psychological strategies that drive influential websites, apps, and campaigns.
Key Topics
Science of persuasive design & optimization (made easy)
Persuasive psychology & digital media
Source credibility 1: digital source psychology
Setting realistic expectations for online influence
The core elements of audience influence
Auditing psychological architectures
Cognitive impacts, comprehensions, and schemas
Source credibility 2: influence factors
Decision support and behavioral economics
Visual factors in UX and persuasion
Trust, risk, security, and credibility
Motivating emotions and neuroscience
Navigational systems, UX, and efficacy
Training users with behaviorism
Managing dropout, attrition, and disinterest
Media impacts on digital persuasion
Social psychology & environmental factors
Psychological audits of websites and mobile apps
Building psychological wireframes and mocks
Using psychology in conversion rate optimization
Landing page psychology
How to combine psychological principles
Solo and social selling patterns
Building psychological architectures
Feedback-based psychological principles
Motivation and efficacy design patterns
Reinforcing and shaping user behavior
Ways of capturing user feedback
Building multi-channel engagement sequences
Goals, feedback, coaching, and gamification
Intro to emotional design
Audience journey mapping and funnel design
Emotional drivers of online behavior
The Emotion–Behavior Model
Sense perception and digital triggers
Mapping the full spectrum of emotions
The emotional quadrants that motivate behavior
How to measure emotional reactions to design
Shaping user habits with incentive systems
Reducing emotional, cognitive, and physical barriers
Designing for different personalities
Reverse-engineering emotional strategies
Defense mechanisms against manipulation
Emotion-driven wireframing
Neurotransmitters, core emotions, and interactive design
Relating with computers and conversational AI bots
External conversion metrics vs. your internal compass
Emotional design strategies for behavior change
Shaping behavior and engineering empathetic content
