The 43rd Global Congress on Marketing, Business & Management Studies (LMBMS 2025) presents innovations, strategies, and research across marketing, leadership, organizational behavior, and emerging business technologies.
Key Topics
Marketing Studies
Digital Marketing & Technology
AI in marketing and predictive analytics
Generative AI for content production
Short-form video content (TikTok, Reels, Shorts)
Social media marketing and social commerce
Influencer marketing trends
Omnichannel strategies and customer journeys
SEO and voice search optimization
Mobile marketing innovations
Programmatic advertising tools
AR and VR in customer experience
Marketing automation platforms
Web3 and metaverse applications
Data privacy and ethical AI in marketing
Cookieless tracking and alternatives
Consumer Behavior & Insights
Consumer psychology and decision-making
Market research methodologies
User-generated content and brand impact
Personalization at scale
Customer experience optimization
Customer relationship management (CRM)
Brand loyalty and VIP strategies
Unstructured data analytics
Brand Management & Strategy
Brand positioning and identity
Storytelling in branding
Integrated marketing communications (IMC)
Marketing strategy and planning
Brand humanization and purpose-driven campaigns
Strong brand image development
Ethical marketing practices
Marketing Analytics & Performance
Key performance indicators (KPIs) and ROI
Data analysis and customer segmentation
Marketing attribution models
Dashboards and reporting tools
Predictive analytics in campaigns
Measurement of digital campaign success
Business & Management Studies
Strategic Management & Leadership
Leadership development techniques
Organizational change and growth strategies
Agile management methodologies
Digital transformation planning
Innovation management systems
Strategic planning under uncertainty
Mergers and acquisitions integration
Business architecture and innovation
Risk management in a digital era
Human Resources & Organizational Behavior
Future of work models
Employee well-being and mental health
Talent management and retention
Diversity, equity, and inclusion (DEI)
Employee experience design
Organizational culture strategies
AI and the evolving role of managers
Addressing burnout in the workplace
Operations & Technology Management
Digital transformation impacts
AI in business operations
Intelligent document processing (IDP)
Supply chain management and resilience
Cybersecurity and data protection
Platform engineering solutions
AI trust, risk, and security (AI TRiSM)
Continuous threat exposure management
Industry cloud platforms
Intelligent applications
Democratized generative AI
Augmented connected workforce
Machine customers
Finance & Economics
Financial planning and investment
Crowdfunding and funding strategies
Cost reduction amid economic pressure
Green finance and sustainability
Data-driven financial decision-making
Sustainability & Corporate Social Responsibility (CSR)
Sustainable and ethical sourcing
ESG integration into strategy
Circular economy frameworks
Green technology and innovation
Sustainability impact measurement
Corporate transparency and accountability
Entrepreneurship & Innovation
Startup ecosystems and funding
Business model innovation
Innovation culture development
Idea-to-value transformation
Scaling business innovation
Social entrepreneurship models
Cross-Disciplinary & Emerging Topics
AI and human decision-making synergy
Data as a creative bottleneck in strategy
The fading of the traditional marketing funnel
Rise of the "average" aesthetic in content
Extreme personalization in marketing
Ethics in AI and emerging technologies
The future of work and new management roles
Building resilience in global business
Who should Attend
Marketing professionals and strategists
Business leaders and entrepreneurs
Professors and academic researchers
Data analysts and digital specialists
Human resource professionals
Innovation and product development managers
Corporate social responsibility leaders
Startup founders and venture capitalists
Finance and investment analysts
Operations and supply chain managers
Government and policy professionals
Technology integration experts
Organizational development consultants
Past Events
43rd Global Congress on Marketing, Business & Management Studies (LMBMS 2025) - 10-12 Dec 2025, Universidade Nova de Lisboa, Lisbon, Portugal (106919)
Global Congress on Marketing, Business & Management Studies (LMBMS) 2026
Important
Please, check "Global Congress on Marketing, Business & Management Studies (LMBMS)" official website for possible changes, before making any traveling arrangements
