Health Claims Masterclass 2010

Guidance, advice and best practice are needed throughout the industry. Fi Europe`s Health Claims Masterclass 2010 is the only event to take you through the entire health claims process, from initiation of a claim to the decision stage and beyond!

Investigate the successes and failures of 2009 and gain the critical advice you need for 2010
Ensure you have the best possible research and testing procedures in place
Gain insight into the current consumer trends which will impact your health claims strategy
Hear best practice case studies from those companies to emerge with successful health claims
Discover what you can do next with a successful or unsuccessful health claims

Hear innovative case studies and key insights from:

• Mary Gilsenan, Head of Regulatory Services, Leatherhead
• Dr Christophe Ripoll, Vice-President and Research and Development Director, Naturalpha
• Dr Kirsten Brandt, Senior Lecturer, Food Quality and Health Research Group, School of Agriculture, Food and Rural Development, Newcastle University

Plus half-day workshop showing you exactly how to write a successful health claims dossier.