Health Plan Marketing & Consumer Innovation Summit

The Health Plan Marketing & Consumer Innovation Summit is dedicated to ways to engaging consumers more effectively throughout their journey of care.

Key Topics

• The elements of an effective brand development initiative
• Opening Local Service Centers to Enhance Member Offerings and Create an Additional Outlet for Education and Enrollment Opportunities
• How to evaluate brand effectiveness, internally and externally
• Market drivers and how they impact brand loyalty
• Incentives to Build Engaging Marketing Campaigns for Current and Future Members
• Brand implementation and roll-out
• Benefits for Choosing Alternative Sites of Care for their Health Care
• Leveraging Digital Tools to Ensure Next-Level Consumer Satisfaction
• The Impact of Health Care Disparities on People

Who should Attend

Senior attendees with responsibilities in:

• Digital Marketing and Experience
• Marketing
• Consumer Experience
• Consumer Engagement
• Innovation
• Commercial/Individual Markets
• Product Design
• Product Development
• Sales
• Strategy