32nd Annual Healthcare Marketing & Physician Strategies Summit (HMPS 2027)

The 32nd Annual Healthcare Marketing & Physician Strategies Summit (HMPS 2027) is dedicated to identifying and addressing important challenges in healthcare marketing, communication, digital, and physician relationships.

Key Topics

• Employee Engagement
• Patient Acquisition Marketing
• Harness AI
• Getting Results Starts with a Strategic Field Sales Plan
• Reinventing Primary Care
• Patient Experience & Your Brand Promise
• The MarCom & IT Partnership
• Deconstructing Digital Experiences with Data
• Track & Quantify Physician Marketing Efforts
• Messages That Resonate
• Building a Strong Service-Line Focused Marketing Plan
• Innovation & New Technologies: An Evaluation Roadmap
• The Changing Role of Digital in Health Systems
• Data-Driven Devotion: Customer Loyalty in Healthcare
• Segmentation 2.0: Fusing Attitudinal & Patient Data to Humanize Content
• Referral Relations & Marketing Collaboration That Works
• Transforming Healthcare: Leading the Way
• Responding to Tough Questions: Yes, There’s Content for That!
• Generative AI for Marketing: The Strategy & the Integration
• Generate Measurable Results Using an Omnichannel Digital Approach
• Market Disruption: Field Staff’s Role & Impact
• Inclusive Marketing: An Imperative for Healthcare Brands
• Ask a Doc: Secrets of Marketing With, To & For Doctors
• UX Research: Provide a Roadmap for Success
• CFO-Defensible ROI
• Expanding Engagement Strategies to the Enterprise
• Outmigration & Care Retention: Success Strategies
• The Power of Leaving Your Comfort Zone

Who should Attend

• Chief Experience Officers
• Chief Strategy Officers
• Senior Vice Presidents of Digital Engagement
• CEOs
• Digital Health Strategists
• Directors of Strategy & Business Development
• Managers of Strategy & Business Development
• Founders & CEOs
• Chief Behavioral Officers
• Presidents
• Chief Information Officers
• VPs of Digital Experience
• Marketing Business Analysts
• Directors of Product Development
• Regional Program Managers
• VPs of Hospital Partnerships
• Provider Relations Leads
• Corporate Senior Directors of Provider Relations
• Networking Reception Participants
• Chief Marketing & Communications Officers
• Executive Directors of Digital Marketing
• Chief Consumer Officers
• VPs of System Marketing & Brand
• Co-CEOs and Co-Founders
• SVPs of Chief Marketing Officers
• VPs of Marketing
• Executive Directors of Insights
• Regional Program Managers of Clinical Marketing
• Vice Presidents of Hospital Partnerships
• Provider Relations Leads of Southern Colorado Markets
• Corporate Senior Directors of Provider Relations
• Chief Strategy Officers
• Chief Marketing and Communications Officers
• Directors of Healthcare Strategy
• SVPs of Chief Marketing Officers
• Chief Marketing Officers
• Managing Directors of Marketing
• VPs of Consumerism, Marketing and Insights
• Chief Marketing Officers
• Former Managing Directors of Head of Marketing
• Principals of Healthcare Services
• Executive Medical Directors
• MedFluencers
• Co-Founders
• EVPs of Insights & Growth
• Vice Presidents of Strategic Marketing
• Executive Vice Presidents of Technology
• Chief Growth Officers
• SVPs of Marketing and Communications
• Product Managers
• Director of Physician Relations
• Operations Administrators