IATA Commercial Strategy Symposium 2010

IATA s premier executive event returns, more focused and ready to deliver the high-level content and practical advice you asked for! This year, we ll dive in to analyze and debate what it takes to succeed in a marketplace where the customer is truly King and fully empowered through online channels.

Highlights of the conference:

Revenue Management & Pricing: The nuts and bolts backbone of commercial success. Key experts will share insights and practical advice on how to optimize revenue potential, energize yield and assess the impact of consumer behavior on pricing models and revenue management strategy.

e-Marketing, Distribution & IT: Sample the winning recipes from leading airlines that harnessed the power of new tools and technology to boost their business and improve the bottom line. Learn through real business cases how to analyze consumer behavior, measure social media impact, manage the customer experience, and leverage IT and business intelligence to achieve market diversification and more.

Workshops

Beyond the Word of Mouse: If you missed his sold-out session last year now s your chance to benefit from the wisdom and timely advice of social media guru Shashank Nigam, CEO & Founder of Simpliflying. Understand the impact of social media and discover how to really make it work to achieve your airline`s business objectives - featuring case studies from airlines around the world.

Introduction to Revenue Management: Revenue Management expert Gary Parker is back to share his expansive knowledge in this highly-focused hands-on workshop that will cover: managing airline passenger demand, airline pricing, booking class assignment, seat inventory control, spoilage management, group management, scheduling and capacity adjustments, monitoring performance, product distribution, as well as a revenue management organization case study.

Visitors profile
Airline executives and their commercial teams