20th International Conference on Persuasive Technology (PERSUASIVE 2025)

The 20th International Conference on Persuasive Technology (PERSUASIVE 2025) is dedicated to persuasive Technology.

Key Topics

• Behavior change support systems
• Persuasive systems’ design
• Interactive agents in persuasive systems
• Interaction with persuasive systems, interfaces, visualization
• Tailored and personalized persuasion
• (Generative) AI for persuasive technology
• Evaluation and validation of persuasive applications
• Gamification for persuasion
• Optimizing engagement with persuasive systems
• Fitting methods for development, evaluation and implementation of persuasive systems
• Smart environments, e.g. IoT, and persuasion
• Software architectures and technical infrastructures for persuasive systems
• Motivational, cognitive and perceptual factors in persuasive technology
• Digital Marketing, eCommerce, eTourism and SMART ecosystems
• Behaviors, learning and training, marketing and commerce, work environments, organizations
• Application domains for persuasive technologies such as safety, healthy living, sustainable
• Humanizing and/or dehumanizing effects of persuasive technology
• Positive technology
• Privacy, perceived security and trust in persuasive technology
• Values and ethics in persuasive technology
• Detecting persuasive strategies in social media posts
• Resilience and counter-persuasion
• Encouraging adherence to safety measures in pandemic situations

Who should Attend

• Academics
• Researchers
• Practitioners