Legal Risks in Social Media for Healthcare Providers - Webinar By GlobalCompliancePanel 2011

Overview: Most sophisticated businesses use social media sites such as Facebook, MySpace, Twitter, and LinkedIn to promote their services, connect with their customers, and as a overall component of their business strategy.

Physicians and other healthcare providers have begun to experiment in the social media environment, but most are concerned that the special rules applicable to the healthcare industry prevent or restrict their activities. In fact, the healthcare industry is subject to particularly restrictive rules that impact the manner and method with which they can use social media tools, particularly related to HIPAA and other medical privacy concerns. However, it is possible to pursue a social media strategy while abiding by the legal and ethical constraints on healthcare industry participants. This seminar will address the social media environment applicable to healthcare practitioners, the relevant restrictions, the sources of risk, and methods to form a social media policy that meets these requirements.

Why you should attend: Some healthcare providers want to engage social media marketing, but are afraid of the risks. Some are active in social media, and are not aware of the risks. And some simply need to ensure that they are focusing on the correct risk areas and structuring their social media activities in ways that allow them to effectively operate a social media marketing program.

Areas Covered in the Session:

• Legal issues from the public`s perspective
  
• Legal issues from the organization`s perspective
  
• HIPAA issues impacting social media marketing
  
• "Spam" issues
  
• Advertising rules
  
• Content ownership and control
  
• Potential SEC issues relative to social media marketing
  
• Company-sponsored blogs versus outsider forums
  
• Dealing with on-line critics
  
• Other defensive activities (monitoring your online presence)
  
• Policies and procedures for corporate control

Who Will Benefit:

• Healthcare marketing professionals
  
• Healthcare CEOs, CFO, and COOs
  
• HIPAA officers
  
• Privacy officers
  
• Security officers
  
• Healthcare IT professionals