Marketing for Most of Us Today 2016

Key Topics

• Value propositions
• The elements of traditional marketing
• Social media and its impact on consumers and B2B
• Methods of communications today
• Inbound marketing
• Outbound marketing
• Content marketing
• Research’s impact on today’s buyers
• Self-service experience
• Analytics
• Role of sales

Who should Attend

• Business to Consumer Sales
• Business to Business Sales
• Sales
• Marketing
• Brand Managers
• Strategic Planning
• Business Directors
• Project Managers
• Vice Presidents, Directors, and Managers of Human Resources
• Operations
• Chief Talent Officers
• Business Development
• HR Analysts
• Recruiters/ Consultants/ Third Party Hiring Agencies
• Managers/ Supervisors
• Company/ Business Owners
• Firms of all sizes that hire employees in California