Mobile Broadband Asia 2011

The only event to cover all aspects of mobile broadband for LTE, HSPA/HSPA+,WiMAX, EDGE, and CDMA operators, including business models, marketing strategies, new media services, data offloading, and the latest devices.
A unique opportunity to learn from and network with the world s mobile broadband thought-leaders.
Mobile broadband subscriptions are increasing exponentially, with penetration rates in developed Asia-Pacific projected to rise from 2.67% to 11.3% by 2015.

Data revenue growth is surpassing voice revenue growth and the introduction of smart phones will accelerate this trend, with mobile broadband revenue increasing to USD 7.1 billion by 2015.

Growth in mature markets will be eclipsed by emerging markets as Asia becomes poised to dominate mobile broadband by 2015.

Is your mobile broadband strategy ready to capitalise on this opportunity? How can you maximise the profitability of your mobile broadband services? What new marketing strategies are emerging for mobile broadband and how should you deploy them?

Mobile Broadband Asia 2011 will bring together top level executives and decision makers involved in every step of mobile broadband deployment from network strategy to service delivery.

Do you work within the technical aspects of MBB?

• Learn how to effectively upgrade your network infrastructure from HSPA to HSPA+
• Develop a technology roadmap from 3G networks to LTE & 4G
• Understand how to overcome the capacity backhaul bottleneck
• Hear the latest advancements in deploying the self-organising network
• Determine the most cost-effective transport mechanisms for MBB traffic
• Identify the network requirements for effectively delivering large volume M2M services
• Understand how to cost-effectively increase the capacity of your existing 3G networks
• Determine how you can efficiently offload MBB traffic from the macro network through WiFi and Femtocells
• Learn how to tackle Frequency Fragmentation
• Providing better indoor coverage and more stable connections in congested zones

Do you work within the commercial aspects of MBB?

• Learn how to optimise the business case for MBB
• Assess the benefits of both HSPA+ & LTE and determining which technology suits your commercial needs now
• Develop new pricing structures for your MBB propositions
• Understand how to develop fair usage and tiered usage pricing structures
• Learn how to develop QoS-based pricing propositions
• Develop the business case for Femtocells
• Explore the third party ecosystem which is driving MBB activity
• Identify how mobile operators can profit from App Stores
• Hear about the latest applications and services that are yielding the highest return on investment (Killer Apps, BB on Demand, migration to the cloud)
• Improve your marketing strategy and discover innovative business models
• Learn how to differentiate your services to provide high QoS and keep customers satisfied
• Share best practice on customer retention and meeting the needs of the end-user