NextGen Pharma Content is a conference focused on how to build trust and earn loyalty with customers to achieve a positivity emotional connection with your brand.
NextGen Pharma Content covers topics such as:
- Identifying the optimal at the intersection of physician, pharmacist and patient content
- Developing content your customers care about: curate existing vs. create your own, finding the right context and deploying the right channels
- How to create targeted, personalized messages that will engage customers where they consume content
- How to sustain authenticity in scalable video content while navigating regulatory approvals and staying within message guardrails
- Utilizing data analytics to accurately measure performance and better understand where your customers consume content and boost business performance
- How to establish trust with your target audience to add value and credibility to your content
- How to pivot your content strategy in targeting patients and HCPs in a world where remote engagement is the norm
NextGen Pharma Content brings together:
- Product/Brand Managers
- Content Strategy
- Digital Marketing/Strategy
- Marketing
- Physician/HCP Marketing
- Patient Marketing
- Customer Engagement/HCP Engagement
- EMarketing/Digital Marketing
- Omnichannel Marketing
- Multichannel Marketing
- Content Creation
- Integrated Marketing
- Public Relations
- Social Media
- Information Technology
- Payer Strategy Marketing
- Legal/Regulatory
