O'reilly TOC conference 2010

The O`Reilly TOC Conference will decipher the tools of change in this industry and help cut through the hype for a more profitable future in publishing. From authoring, editing, and layout to distribution and consumption, new technologies are changing all aspects of publishing. But which technologies are important? Which provide exciting business opportunities? And what are the strategic questions you need to consider in adopting new models? These questions and much more will be explored at TOC through:

• Plenary and keynote presentations that frame the visions of publishing`s future into a meaningful picture
• Focused, expert-led breakout sessions covering both analysis and practical advice
• Workshops that dive deep into necessary skills and tools
• A relevant Exhibit Hall connecting attendees with the projects, products, and services shaping industry change
• Networking events and hallway conversations designed to help all participants connect with like minds

In addition to perspectives from traditional book publishers who will provide experience from the trenches of change, TOC will bring in ideas from the wider ecosystem, including higher education, retailers, readers, and authors. Presentations from experts and innovators will close the loop on putting theory into practice and address issues in actionable terms, not just raise them. TOC will also facilitate the relationship between publishers and "content-centric" software programmers who are on the front lines of implementing change.