PMRG 2016 Institute - Pharmaceutical Market Research Group

PMRG 2016 Institute - Pharmaceutical Market Research Group is a conference dedicated to marketing research methods and fundamentals in the pharmaceutical and healthcare industry with a focus on innovative techniques and technologies.

Key Topics

• Applying CPG Learnings to Develop Winning Healthcare Messages
• Mobile Ethnography Research
• Prototype to Patient Life: Human Factors of Autoinjectors
• Optimizing Communication Using Applied Consumer Neuroscience
• PMRG Health Literacy Initiative Poster
• A Simple Machine Learning Approach to Finding and Targeting High Value Physicians
• Psychological Hacks to Deliver Infectious Engagement & Richer Insight
• Creating Communication that Resonates Emotionally + Rationally

Who should Attend

• Market research firms
• Manufacturers
• Service providers
• Consultants
• Students