PR and Media Relations Effectiveness 2010

In today s volatile world when the media landscape is shifting towards online, it is more and more difficult to get the messages across. Delivering the right messages on the right platforms is the top priority for external communications professionals. There is also an increased focus on integration of traditional media channels with the new media. This exclusive executive level meeting brings together senior practitioners in a very interactive format with cutting edge topics. Inspiring senior executives representing leading organisations such as Microsoft, ArcelorMittal, IBM, Citi, Wolters Kluwer, Volvo, Dell, Syngenta, PricewaterhouseCoopers and others will reveal cutting edge strategies on how to exploit the power of new media, boost ROI and create meaningful relationships with the key stakeholders. You will gain exclusive insights into best practice approaches on how to manage the global financial crisis, keep up with the speed in the online world, preserve your company s reputation, access social media platforms and enhance the visibility and influence of your brand. Take the opportunity to find out how to measure the success of your PR activities, align the traditional media relations with new media, effectively manage relations with bloggers and learn more about Twitter, web 1.0, 2.0, 3.0 and it s new means of communication. Be heard in the saturated market! Don t miss your opportunity to join this exciting event!

key conference topics

• Developing the best strategy to access social media platforms
• Creating meaningful relationship with the key stakeholders
• Measuring the success of PR activities
• Preserving the reputation of your company
• Aligning traditional media with the new media