Predictive Analytics World Workshop - Driving Enterprise Decisions with Business Analytics 2011

Intended Audience:

Managers: Project leaders, directors, CXOs, vice presidents, investors and decision makers of any kind responsible for working with analytics or interested in using analytics to improve their business.

Technical Managers: Analysts, BI directors, developers, DBAs, data warehouse specialists, architects, and consultants who wish to build systems that make better decisions.

Attendees receive a free copy of the instructor`s book, "Smart (Enough) Systems," a course materials book, and an official certificate of completion at the conclusion of the workshop.

Workshop Description

Putting business analytics to work is top of mind for organizations like yours. Business agility and operational responsiveness are more important than ever. There is a real opportunity to use analytics - especially predictive analytics - to seek out increasingly small margins and understand your customers, products, channels, partners and more. But predictive analytics is only part of the solution - you must put these analytic insights to work making better decisions every day. Business rules offer the agile, business-centric platform you need to manage decisions and effectively deploy predictive analytics. Putting them together requires a new conceptual framework - Decision Management.

This workshop covers the principles of Decision Management, its application to critical business processes, and the appropriate use of available technology. We show you how to identify and prioritize the operational decisions that drive your organization`s success, introduce business rules as a foundation to automate these decisions, link these decisions to data mining and predictive analytics and discuss how to ensure continuous improvement and competitive advantage using adaptive control.