SAUDI INTERNATIONAL MOTOR SHOW (SIMS) 2010

When an event remains at the pinnacle year after year, outperforming, outshining and outlasting all others, you can be sure that it has something special.

The Saudi International Motor Show has that something special. Its location in Jeddah the undisputed centre of the Kingdom s automotive market is of course a factor but just as important are added value features that create a carnival atmosphere and result in a must-see family attraction delivering high returns to participants.

This show has never missed a year in more than a quarter of a century. Cars, motorcycles, trucks and commercial vehicles are showcased in glittering displays. Outside areas are transformed into an automotive extravaganza with an ever changing programme of special features and action packed activities that has included stunt driving, motorsport events, an off-road experience and retail areas.

Consistently, more visitors come to the Jeddah show than any other comparable show and they remain on-site longer. Many do so as a family unit. The unique themed zones make it easy for buyers to locate the vehicles of their choice while other family members are catered for by features devised especially for families and children.