Search Marketing Expo ( SMX Toronto 2010 )

Search Marketing Expo SMX content is so compelling, you ll want to implement what you ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimization techniques and best practices.
SMX dives deep on developments and solutions redefining search marketing

• Google s universal search, and blended search in general, continue to profoundly alter the SEO landscape, offering new opportunities for visibility. Yet, old-school SEO tactics virtually ignore universal and blended search.
• Real-time search is shaking up results pages in ways that marketers are still digesting, while personalized search means everyone sees something different in response to a query. How do marketers react?
• Meanwhile, new paid search advertising opportunities abound, from exotic AdWords formats to Facebook ads that allow you to connect with buyers pre-search. And looming over everything is the deal for Microsoft to power search for Yahoo.

Personalize your SMX West experience. Attend any of the more than 50 sessions that suit your needs and maximize your investment. There are sessions just for you whether you re new to search or an experienced internet marketer, employed at a Fortune 500 company or run your own business or agency.