Strategic HR Africa Forum 2010

Capitalising on the strategic shift and elevation of the Human Resource component

With organisations facing an increasingly competitive environment, it is not enough to just provide superior quality products and services anymore, innovation and adapting to change are now the prevalent business drivers. Intellectual capital is the premier avenue to achieve organisational competitiveness in this new business era and to create winning ideas.

Becoming more strategic is a target that requires a great deal of advance groundwork and organisation. Most practitioners go astray by not investing the time to identify what others, namely executive leadership and key customer groups consider strategic. To guarantee success, learn to identify what key corporate objectives you can realistically impact, include as many of the essential elements of world-class strategy as possible and always communicate to others in the other universal business language, profits.

This conference concentrates on the paradigm shift from personnel management to human resource management in a strategic capacity, highlighting the changing roles and notice of human resources as a top level player. Leading companies and top executives will be presenting and attending because of a realisation in the importance of investing their energies in human resources competencies and contributions.

It seems these days that everyone in human resources is striving to be more strategic in their profession. It is a legitimate goal but one that not all are fully and professionally prepared for. Attend this conference and learn how to better operate human resources initiatives by addressing and solving "business" problems through the effective use of people management programmes.

Over the course of this two day conference there will be bountiful opportunity to learn, network and return to your organisation with definite direction and deeper understanding of human resources as a steering business element.