Telecom Pricing Asia 2011

Anchor a Unique Position in the Market to Increase your Profits

Asian telecoms are in a war, a pricing war. For many years, the go-to strategy for both fixed and mobile telecom operators to appeal to customers was to cut prices and this has led to declining voice revenues and practically non-existent margins on services such as SMS.

Over the last couple of years, the telecom industry has been rapidly changing along with the advancement of technology. From a simple voice and sms mobile packages, it is now much more complex with data, VAS and bundled packages which ties up fixed line and broadband services that an operator can offer.

Telecom providers across Asia Pacific eager to attract more subscribers have initiated massive price slashing which pressures other telecoms to slash prices too. This snowball effect not only leads to razor thin margins but it has evolved into an unhealthy competition.

The question that most of us are still asking:

• How can I increase profit margins from all consumer packages?
• What new and unique pricing strategies can I implement to increase my pool of subscribers?
• How can I creatively create a tariff strategy that commands a premium and doesn’t lead to customer churn?

Attend Telecom Pricing 2011 to assess and implement new pricing strategies to increase profit margins and gain a more qualitative and quantitative market share.
Key Highlights:

• Uncover the transformation from flat–rate pricing to tired pricing
• Tackle & manage price increase while reducing churn
• Identify & overcome the pricing challenges associated with regulation
• Discover new pricing analysis skills that will assist your price plan implementation
• Enhance your marketing processes with the right consumer package for the right customer segment to drive revenue