Telecoms CEM, CRM and Retention 2010

Customer retention is a key priority for any operator looking to maximise revenue. In the current economic climate the importance of retaining customers has of course become vital, but the ability to do so is becoming increasingly difficult. With operators implementing rigorous cost cutting measures and customers curbing their service usage, operators are faced with a difficult balancing act when it comes to competing and retaining customers.
IIR s Telecoms CEM, CRM and Retention conference will take an in-depth look at how operators can leverage CRM and CEM to optimise their retention strategies in today s market. Case studies will highlight how operators are proactively preventing churn, enhancing the customer experience, exploring new channels (social media platforms) and optimising customer lifetime value.

The conference is specifically designed for Directors, Head of Departments and Managers representing fixed, mobile and convergent operators with responsibility for:

CRM, CEM, Retention, Marketing, Business Segment, Residential Segment, Business Services, Residential Services, Convergence, Customer Care, Customer Insights, Loyalty, Churn Management, Intelligence, Marketing, Mobility, Pricing, Product Development, Customer Value Management, Digital Marketing, Segmentation, VAS