The Middle East Duty Free Conference (MEDFA 2010)

The reality of the duty free industry in the Middle East and the untapped opportunities in the region will come under the spotlight at this year`s MEDFA conference, with a special focus on Egypt. For the first time, the annual conference will touch down outside the United Arab Emirates, at the prestigious Mena House Oberoi Hotel at the foot of the Great Pyramid of Giza in Cairo.

Throughout the conference speakers and panellists will take a reality check on performance, achievements and challenges to the industry in the region.

A special focus will of course be provided on the Egyptian duty free industry with representatives from some of the key retailers at Egyptian airports. The African continent, one of the fastest growing regions in sales performance, will also receive special attention at this year`s conference with a focus on two key markets, Kenya and South Africa.