VISUAL MERCHANDISING: The Basics of Excellent Presentation 2016

Key Topics

• How customers remember and retain experiences
• Why people buy
• What we experience as we walk into the store: Lighting
• What we see as we walk up to a store: Windows and Facades
• The Basics of Good Design - Flow, Balance, Angles, Geometry, Color
• What moves us from place-to-place within the store: Focal Points
• Color Spotting, Vertical Colorization and how to create the perfect color palette for your store
• Retail Color Psychology: how each color influences us emotionally, physically and psychologically. Which colors sell best, which help us shop longer and what to avoid for certain retail applications
• Sensory Merchandising: See/Hear/Smell/Touch and Taste
• Signage and how to make it clear and unique for your image, brand and customers
• The Feel or Vibes in your store matter - how to keep them positive to attract and retain customers

Who should Attend

• Beginning or visual merchandisers with less than 5 years of experience
• Store Managers
• Store Owners
• Department Managers
• People considering opening a retail store