Description
As News International newspapers in the UK assess the effect of paywalls launched earlier this year, this seminar will take a look at the latest methods media organisations are employing to monetise their content online. Planned sessions examine the emerging business models being used to attract, collect and protect revenue and look at what consumers are willing to pay for media. There will also be analysis of the success of paywalls and their impact on production and standards, as well as the prospects for subscription, `freemium` and ad-supported delivery.
