The 42nd World Congress on Marketing, Economics & Management Studies (IMEMS 2025) brings together experts to discuss emerging strategies, tools, and insights in marketing, economics, and management for navigating the evolving global business landscape.
Key Topics
- Public investments and sustainable growth
- Customer relationship management and loyalty strategies
- Risk management and mitigation approaches
- Behavioral economics and psychological influences
- International marketing and cross-cultural challenges
- Financial management and investment analysis
- Entrepreneurial marketing in startups
- Social media marketing and influencer strategies
- Macroeconomic policies and fiscal stimulus
- Digital transformation across business operations
- Telemarketing and its effectiveness
- History of economic thought
- Business ethics and corporate responsibility
- Microeconomics and market structures
- Product management and development lifecycle
- Supply chain management and logistics
- Leadership styles and organizational development
- Applied econometrics and data analysis
- Digital currencies and the future of money
- Advertising management in digital and traditional media
- Marketing in the digital economy
- Strategic management for competitive advantage
- Public sector management and governance
- Marketing analytics and performance measurement
- Knowledge management in organizations
- Consumer behavior and cultural influence
- Economic growth in aging populations
- Innovation management and technological change
- Co-creation of value in digital platforms
- Operations management and quality control
- Business communication strategies
- Branding in the digital era
- Labor market trends and wage dynamics
- Development economics and sustainability
- Marketing research, segmentation, and targeting
- Information management systems
- Global trade shifts and protectionism
- Multinational financial management
- Econometrics and forecasting techniques
- Digital marketing and automation using AI
- Economics of education and policy
- E-business and online commerce strategies
- Organizational behavior and workplace diversity
- Big data analytics in marketing
- International economics and globalization
- Gender economics and equality
- Change management and organizational transitions
- Sports marketing trends
- Business law and legal frameworks
- Entrepreneurship and small business leadership
- Sustainable development during global crises
- Economic impact of demographics and migration
- Digital trade and online purchase behavior
- Project management practices
- Marketing ethics and consumer trust
- Strategic use of integrated marketing communication
- Global economic trends and fluctuations
- Economic development and regional convergence
- Fiscal policy and debt sustainability
- Technology and innovation in modern business
- Organizational culture and teamwork
Who should Attend
- Marketing professionals and consultants
- Academic researchers and university faculty
- Policy makers and economic advisors
- Entrepreneurs and business owners
- Economists and financial analysts
- Corporate leaders and executive managers
- HR and operations specialists
- Graduate and postgraduate students
- Public sector administrators and regulators
- Technology and innovation strategists
