Building an International University Brand Toolkit 2013

Key Topics

• Education brand and positioning for a globalised market
• Reputation risk and its impact on University brands
• Developing and implementing an effective international branding strategy for your University
• Effective use of social media and digital marketing
• Innovative marketing and branding strategies for building world-class Universities
• Monitoring and reviewing the effectiveness of your marketing and branding efforts

Who should Attend

Deputy Vice Chancellors, Vice Chancellors, Heads, Directors and Managers of:

• Branding
• Marketing and Communications
• Dean / School / Faculty Head
• Digital Marketing / Communications and Social Media
• External Outreach and Engagement
• Student Outreach and Recruitment
• Alumni Relations
• International Affairs and Engagement