Capital Campaigns: Integrating Student Involvement 2014

Key Topics

• Gaining institutional buy-in for student involvement throughout the campaign
  • Engaging the right people in the process
  • Understanding institutional concerns
  • Understanding student involvement throughout the campaign
• Case study: University of Michigan model
  • Origination of student involvement concept
  • Overview of campaign goals and timeline
  • Donor reaction to increased student involvement
• Keeping students engaged throughout the campaign
• Getting started at your institution
  • Ideal undergraduate vs. graduate student mix
  • Recruiting and selecting the right students
  • Training student committee members on campaign goals
  • Diversity considerations
  • Responding to student concerns regarding campaign priorities
  • Empowering them to assist with campaign events
• Three steps to move forward
  • Surveying the student population on perceptions of philanthropy
  • Determining your campaign and student involvement goals
  • Creating a pathway for accomplishing your goals

Who should Attend

Advancement professionals.