The 3rd WIMA USA: NFC & proximity Solutions 2013 is broadening its horizon to include new market segments, continuing to offer participants the best of NFC while introducing complementary proximity based technologies such as Bluetooth, QR and more! This evolved new concept for WIMA, offers a wider variety of tools for users from vertical markets such as mobile marketing, retail, healthcare, transport, consumer electronics and others to consider when implementing new innovative mobile services connecting the digital and physical worlds.