Description
As today s viewers come to demand a higher level of interactivity with their favourite programmes, broadband technology has quickly risen to meet this modern expectation. With the advent of high definition and the impending digital switchover, broadcast technology has come to surpass the traditional analogue-based business strategies. The capability to provide audiences with a myriad of novel applications now exists and the time has come for content producers, owners and deliverers to harness the many opportunities presented by the new digital environment.
Television channels and network operators are struggling to develop multi-screen schemes that can cater to rising customer expectations and offer high data rates at low cost. IP dominates next generation media and the playing field is levelled as system requirements for cable, terrestrial and satellite become homogenous. In order to stay competitive, broadcast companies must revise their business and technology strategies. Key partnerships with leading solution providers will be crucial in their quest to develop profitable new revenue streams through innovative digital initiatives that cannot be outdone by competitors.
To sponsors, the Broadcast Evolution Summit 2010 offers the perfect setting to present products and services directly to the key decision makers and gate keepers of immense digital development budgets. Over three days, sponsors will meet and interact with top broadcast executives through a number of business one-to-one meetings and many networking activities. In addition, sponsors will attend the strategic summit sessions led by thought leaders in the content distribution community. Within the luxurious settings of the Majestic Barri re, this networking event presents a unique opportunity to develop meaningful and valuable business relations.
