EMAC 2024 - The 53rd Annual Conference of The European Marketing Academy is dedicated to transformations of marketing research and practice in the age of data.
EMAC 2024 - The 53rd Annual Conference of The European Marketing Academy covers topics such as:
- B2B marketing
- Advertising, promotion & marketing communication
- Innovation & new product and service developments
- Consumer behavior
- Marketing education
- International & cross-cultural marketing
- Marketing strategy
- Marketing in emerging and transition economies
- Modeling and marketing analytics
- Marketing theory & new paradigms
- Pricing
- Online marketing & social media
- Public sector and nonprofit marketing
- Product and brand management
- Social responsibility & ethics
- Tourism marketing
- Sales management and personal selling
- Services marketing
- Relationship marketing
- Retailing
- Movie track