The IAB MIXX Canada: Alchemy 2017 covers topics such as:
- Transformation and Innovation in Digital Marketing
- Strategy Is the New Creative
- Tracking the Flow of Impressions and Data from Publisher to Brand
- Technology and Travel
- How Consumers Want to Interact With Television
- What Advertisers Should Demand of the Web
- Google Display Network: Display Advertising 2.0
The IAB MIXX Canada: Alchemy 2017 brings together publishers and technology firms, marketing and agency professionals.