The 2nd Pharma Digital & Multichannel Marketing Boot Camp West 2017 covers topics such as:
- How you can make your multichannel marketing smarter using customer data you already have
- The process for creating an integrated multichannel strategy and the most common steps companies overlook
- The unique considerations for specialty drugs and launch products in multichannel marketing
- How to lift ROI by replacing measurement plans that drive reports with learning plans that drive action
- How to integrate mobile and analyze the role of social media in your digital strategy
The 2nd Pharma Digital & Multichannel Marketing Boot Camp West 2017 brings together professionals from pharmaceutical or biotechnology companies with responsibilities in:
- Brand Management
- Marketing
- EMarketing/Digital Marketing
- Product Management (HCP or Patient)
- Engagement Strategy
- Digital Strategy
- Multichannel/Channel Marketing
- Experience Strategy
- Integrated Marketing
- Multichannel Analytics
- Digital Media
- Social Media
- Marketing Innovation
- Advertising
- Customer Experience
- Interactive Services
- Global Marketing
- Customer Engagement
- Mobile Marketing