The World Brand Congress (WBO 2015) is dedicated the theme of Present and Future Brand Reputation.
The World Brand Congress (WBO 2015) covers topics such as:
- When Brands go wrong
- Sustaining the Mission by managing the brand
- Social Contract for Brands
- Seeing with new eyes
- Consumer Behavior and the impacts on Digital Advertising
- Corporate Branding : Engaging stakeholders in new and different ways
- Creating an unparalled WOW experience - Inside and Out
- Harnessing the full potential of social media to drive your business
- Building brand sustainability
- The enemy within - Internal roadblocks to effective strategy
- Brand Creation for the next generation
- Reality Branding in a changing world