Crowdfunding in Advancement 2014

Key Topics

• Determining fit
  • Resources
  • Readiness
  • Supplementing other crowdsourcing opportunities – giving circles, days of giving, peer-to-peer solicitation programs (reunion giving, class agents, etc.)
  • Commitment
• Review of key crowdfunding statistics/trends
• Selecting a vendor
  • White label, third-party hosted, or in-house development
  • Higher ed-specific?
• Integration into overarching advancement strategy
  • Student philanthropy considerations
  • Cultural shift
  • Counting gifts and donors
  • Determining a leadership team
• Measuring success
• Getting started
  • Marketing initiatives to alumni
  • Selecting projects
  • Challenges
  • Soliciting gifts
• Other Institutional examples

Who should Attend

Development and advancement professionals, especially those in marketing, annual giving and communications.