Direct Mail: Back to Basics 2015 is an event dedicated to direct mail strategies for segmenting, messaging, and scheduling that integrate into your annual giving strategy.
Key Topics
Evaluating Cost Effectiveness
Using Existing Data to Inform Direct Mail Strategy
Targeting
Design
Refreshing Your Direct Mail Pieces
Personalization
Testing
Developing a signature style
Young alumni
Case studies
Incorporating Into Online Engagement Strategies
Friends of the institution
Who should Attend
Attendees such as Annual giving professionals.
Past Events
Direct Mail: Back to Basics 2015 - 16 Apr 2015, Webinar (49518)
Direct Mail: Back to Basics 2026
Important
Please, check "Direct Mail: Back to Basics" official website for possible changes, before making any traveling arrangements
