Elevating Your Parent Giving Program 2015

Key Topics

• Parent Program Structure
  • Parent programs and relationships across campus
  • Annual fund (unrestricted and designated to support opportunities)
  • Welcome calls to incoming freshman/transfer families
  • Parent development committee
• Institutional Context
• Committees
  • Multiple opportunities for involvement (beyond tuition and annual fund donations)
  • Giving expectations (median, not minimum)
  • Results
  • Goal of cultivation rather than only outward fundraising
• Communications
  • Welcome invitation to incoming families and for parent committee
  • Website community
  • Solicitations and appeals
  • Parent guide
• Parents of Alumni Development
  • Results
  • Lasting cultivation

Who should Attend

Advancement professionals, including:

• Parent relations professionals
• Annual giving managers
• Advancement services staff