Launching a Branding Initiative 2015 is an event dedicated to ways to accomplish your branding objectives within a specific time frame and without the help of an outside agency.
Key Topics
Creation and Evolution of Brand
Institutional Context and Background
Understanding what resonates
Cross-campus collaboration
Allowing all to feel it out
Cultivating Buy-In
Successful Launch and Ongoing Implementation
Creation of specific additional taglines
Planning for the next few years, next steps
Implications for all communications
Stats on admissions, fundraising, health system
Campus-Wide Successes
Re-Branding Campaigns Implications on Development
Anecdotal and cultural successes
Communications re-design
Timing around fundraising campaigns
Ensuring consistent implementation
Cultivating shop-wide buy-in
Promoting collaboration
Successful Development and Communications Partnerships
Bridging across campus
Who should Attend
Attendees with responsibilities in Marketing and communications
