Marketing Your Planned Giving Program 2015

Marketing Your Planned Giving Program 2015 is a webinar that addresses

• Creating an integrated marketing and communications plan
  • Auditing existing donor communications
  • Determining your goals for the year
  • Developing unique marketing campaigns using a three touchpoint model
• Developing your message
  • Differentiating your message from other organizations
  • Highlighting the human (rather than the technical) side of planned gifts
  • Identifying donors to highlight - Developing key criteria (younger donors, interesting story idea), Working with major gift officers, Using this as a cultivation tool
• Measuring ROI on your marketing efforts
  • Developing a comprehensive metrics dashboard
  • Five key measures, including: Open rates, Response cards and Upgraded gifts

Who should Attend

Planned and major gift officers and their marketing and communications counterparts.