Measuring and Evaluating Your Donor Relations Program 2015

Measuring and Evaluating Your Donor Relations Program 2015 is an event dedicated to objectively measure the success of your donor relations program.

Key Topics

• Evaluating the program comprehensively
• Metrics for a comprehensive donor relations program
• Considerations for small shops and large shops
• Developing metrics for individual staff members
• Monetizing using the donor relations pyramid
• Considerations based on campaign cycle
• Lifetime value of donor calculations
• Unique tracking opportunities
• Communicating your metrics system to leadership
• Determining the right metrics fit for your shop

Who should Attend

• Advancement leaders
• Donor relations professionals