Staffing and Structuring a Successful Marketing Communications Department 2014

Key Topics

• Options for your marketing department structure
  • Staffing and labor
  • Functions
  • Managing resources
• Prioritizing campus demands
  • Aligning goals with staffing and budgetary resources
  • Setting realistic goals
• Demonstrating ROI
• Review of successful marketing departments: What works and why?
  • Examples of organizational charts before and after a reorganization
  • Examples of small, medium, and large institutions` marketing organizational charts
  • Examples of departmental changes and results on campus

Who should Attend

• Advancement and alumni divisions
• Marketing professionals
• Campus leaders who support marketing operations
• Admissions and enrollment management personnel who oversee marketing departments
• HR professionals who recruit for marketing departments